No matter where you’re at in your career, an online presence is one of the crucial elements of any successful practice. This is particularly true in the highly competitive dental market. If you are running a dental practice, you also need to devote time to building up your brand, both in real life and online. A large part of this is generating traffic to your website and social media profiles.
In this course you will learn how to develop a web strategy for your practice, hire the right professionals to improve performance of your site to generate new leads, attract more patients and build a successful online presence.
- Explain the importance of online marketing and the principles that make a strong brand.
- Analyze what makes a website accomplish your business goals, and how to select the right professionals to help you build and manage your web presence.
- Help website owners and dental practice managers measure their website’s performance.
- Learn how search engines select sites for top placement, how to improve performance and drive more organic traffic to your site.
Bio Roni Kripper
Managing Director at Networks That Matter (ntmatter.com), an interactive agency that focuses on Web Design and Online Marketing. Clients range from individual entrepreneurs launching startups, to Global Non for Profit Organizations and Fortune 500 companies. In addition to his work at Networks That Matter, he is the founder of Crazy Little Stories (crazylittlestories.com), a digital studio that produces short and fun explanatory web animations for local and international clients.
When he is not working on a new web project, he enjoys playing Jazz piano and African drums. He has performed with bands and artists in South America, and the U.S.
Roni has a Bachelor of Arts in Communications and Documentary Filmmaking, and a Master’s Degree in Entertainment Industry Management, from Carnegie Mellon University. He has taught Web Design and Online Strategy courses at the Cambridge Center for Adult Education.